{
    "title": "Papier.be en Fama Relations doen papier ademen: sensibiliseringscampagne over cruciale rol van papier",
    "modified_at": "2026-09-01 08:35:56",
    "published_at": "2023-12-07 11:00:00",
    "url": "https://fama-relations.prezly.com/papierbe-en-upr-agency-brussel-doen-papier-ademen-sensibiliseringscampagne-over-cruciale-rol-van-papier",
    "short_url": "http://prez.ly/NdDc",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "papierbe-en-upr-agency-brussel-doen-papier-ademen-sensibiliseringscampagne-over-cruciale-rol-van-papier",
    "body": "<p><strong>Papier is niet weg te denken uit ons dagelijks leven. Toch is niet iedereen zich hiervan bewust of overtuigd. Daarom lanceert Papier.be met het team van </strong>Fama Relations<strong> een cross mediale sensibiliseringscampagne die de troeven van papier uitspeelt.</strong></p><p>De campagne informeert over het belang van papier, de complementariteit met digitaal, het belang van vrije keuze en het duurzame karakter ervan. Papier.be doet met de uitdagende campagneslogan &lsquo;Papier Doet Ademen?&rsquo; iedereen nadenken over de rol en meerwaarde van papier in hun leven. </p><blockquote><em>&ldquo;Bij Papier.be geloven we in het waardevolle verhaal van papier, dat alleen maar sterker wordt als we het met vereende krachten uitdragen. De authentieke content die </em>Fama Relations<em> ontwikkelde voor deze campagne, helpt om conversaties te starten en de reputatie van papier te versterken,&rdquo; </em>zegt Firmin Fran&ccedil;ois, voorzitter van Papier.be. \u200b </blockquote><p><strong>Troeven</strong></p><p>Naast de campagneslogan en advertentie produceerde Fama Relations ook campagnebeelden over de 10 troeven van papier en een Paper Talk met opiniemakers die te zien zijn op de website <a href=\"http://www.papier.be/\">www.papier.be</a> en de sociale mediakanalen van de organisatie en via haar leden-federaties die de volledige papierketen vertegenwoordigen. Iedereen met een passie voor papier en print is vrij om het campagnemateriaal te gebruiken.</p><blockquote>&ldquo;Met Papier doet ademen <em>benadrukken we dat papier zuurstof geeft aan onze gedachten &eacute;n op een duurzame manier bijdraagt tot de maatschappij en de ecologie. De campagne voor Papier.be zet maximaal in op informeren, sensibiliseren en engageren van stakeholders. Het is een voorbeeld van Fama Relations&#039; hybride aanpak, waarbij zowel traditionele als digitale communicatiekanalen worden ingezet om het verhaal van Papier.be op een authentieke manier te vertellen,&rdquo; </em>aldus Sam Jaspers, senior consultant bij Fama Relations.</blockquote><p>&nbsp;</p><div\n    id='gallery-91d22893-1798-4482-a02d-7b1349985342'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='M'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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