{ "title": "North by Northwest launches Brussels PR arm with Fama Relations", "modified_at": "2026-09-01 08:00:02", "published_at": "2026-09-01 08:00:00", "url": "https://fama-relations.prezly.com/north-by-northwest-launches-brussels-pr-arm-with-fama-relations", "short_url": "http://prez.ly/TINd", "culture": "en", "language": "EN", "slug": "north-by-northwest-launches-brussels-pr-arm-with-fama-relations", "body": "

Something is moving at North by Northwest. The Belgian content group behind MediaMixer and The Fat Lady is expanding with Fama Relations, a Brussels-based agency specializing in corporate PR and reputation. Its founders are two seasoned corporate communications experts, Sam Jaspers and Erik Struys. They are simultaneously joining the group's shareholder base.

With Fama Relations, North by Northwest adds corporate PR, reputation and crisis communication to its expertise in content marketing, digital marketing, events and audiovisual production. Sam Jaspers, Erik Struys and their team are developing the Brussels office, supporting corporate clients such as Vrije Universiteit Brussel, Korian, Auto5, Cera, De Koninklijke Muntschouwburg, Moore Belgium, Erasmushogeschool Brussel, Valipac, Cepani and Midas.

"We've been working with Sam and Erik for several years now and have seen first-hand how valuable their expertise in corporate PR and reputation is for our clients. With them joining as shareholders, we can support companies and organizations even more seamlessly on increasingly complex communication and reputation challenges," says Antoon Theunissen, CEO of North by Northwest.
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Antoon Theunissen, North by Northwest
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According to Jaspers and Struys, Fama Relations stands out clearly in the corporate communications landscape: "News, social media, stakeholders and public opinion are increasingly interacting with one another. By combining our expertise in corporate PR and reputation with North by Northwest's content and digital marketing services, we can guide clients from strategy and content all the way through to execution and distribution across different channels."
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Erik Struys & Sam Jaspers, Fama Relations
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With the addition of Fama Relations and Studio Sonart, the group gains an extra €2 million in revenue. North by Northwest currently employs 70 people across Antwerp, Brussels and Ghent, generates a consolidated revenue of €12 million, and is aiming for double-digit growth by 2030.

About Fama Relations

Fama Relations is a specialist corporate communications and reputation agency that helps companies and organisations to build, strengthen and protect their reputation. The agency combines strategic insight with compelling stories, clear messaging and lasting relationships with the media, influencers and stakeholders. Fama Relations supports clients in areas including media and stakeholder relations, reputation management, crisis communication, communication strategy, social media, opinion leader and influencer relations, and media training. The team offers a personalised and bespoke service, with short lines of communication and direct senior involvement. As part of North by Northwest, Fama Relations can, where necessary, scale up its services with expertise in content, digital marketing, events and audiovisual production. Further information: https://famarelations.be/

About North by Northwest

North by Northwest is an independent Belgian communications group that brings together four complementary entities: MediaMixer, The Fat Lady, Fama Relations and Studio Sonart. The group supports brands, companies and organisations with complex communications challenges, from strategy and creation to production and distribution. With expertise in strategic content marketing, digital marketing, events, audiovisual production, corporate PR and reputation management, North by Northwest brings together various disciplines around a single central narrative. The agencies each have their own focus and identity, but share their expertise and capabilities when the client requires it. With teams in Antwerp, Ghent and Brussels, the group combines local presence with an integrated communications approach. Further information: https://northbynorthwest.be/

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