{
    "title": "Lidl surprend gr\u00e2ce \u00e0 une collection de v\u00eatements abordable et moderne",
    "modified_at": "2015-03-03 17:37:04",
    "published_at": "2015-03-03 13:00:00",
    "url": "https://fama-relations.prezly.com/lidl-surprend-grace-a-une-collection-de-vetements-abordable-et-moderne",
    "short_url": "http://prez.ly/iVi",
    "culture": "fr",
    "language": "FR",
    "slug": "lidl-surprend-grace-a-une-collection-de-vetements-abordable-et-moderne",
    "body": "<p><strong>En lan&ccedil;ant sa gamme vestimentaire &quot;See You In Venice&quot;, une collection temporaire </strong><strong>puisant</strong><strong> son inspiration dans la c&eacute;l&egrave;bre cit&eacute; lacustre, Lidl intensifie la valorisation de ses articles de mode. L&#39;assortiment tr&egrave;s vari&eacute; inclut des pantalons, robes, T-shirts, accessoires, et m&ecirc;me un authentique casque Vespa. Gr&acirc;ce aux prix modiques de Lidl, il est d&eacute;j&agrave; possible de se payer une tenue &agrave; partir de 36 &euro;.</strong></p>\r\n\r\n<p>Les m&eacute;dias l&#39;&eacute;voquaient depuis quelque temps : &laquo;Lidl a l&#39;intention de commercialiser sa propre gamme de mode&raquo;. Et bien, le jour J est (presque) arriv&eacute;. Lidl vient d&#39;en r&eacute;v&eacute;ler les d&eacute;tails. Une premi&egrave;re partie de la collection de v&ecirc;tements, pour les dames mais aussi pour les messieurs, sera distribu&eacute;e sous le nom &quot;See You In Venice&quot; dans tous les points de vente Lidl de Belgique d&egrave;s le lundi 9 mars. Un second arrivage est pr&eacute;vu 7 jours plus tard.</p>\r\n\r\n<p><em>&quot;Bien que Lidl soit avant tout r&eacute;put&eacute; pour son assortiment de produits alimentaires, l&rsquo;enseigne aime </em><em>aussi </em><em>surprendre sa client&egrave;le. </em><em>Ainsi, il</em><em> le fait en lui proposant de nouveaux produits, des saveurs saisonni&egrave;res, mais aussi avec des articles non-food. Deux fois par semaine, nous d&eacute;veloppons un&nbsp; th&egrave;me diff&eacute;rent pour les articles non-food : allant du jardinage aux f&ecirc;tes de P&acirc;ques, en passant par les v&ecirc;tements de sport ou de bricolage. &quot;See You In Venice&quot; est le nom choisi pour ses v&ecirc;tements modernes, confortables et </em><em>&quot;in&quot;,</em><em> que l&#39;on peut porter en journ&eacute;e comme en soir&eacute;e. Nous franchissons </em><em>&eacute;galement</em><em> une nouvelle &eacute;tape en ouvrant le chapitre des articles de mode. Notre strat&eacute;gie tarifaire demeure &eacute;videmment inchang&eacute;e : avec &quot;See You In Venice&quot;, nous parvenons en effet &agrave; proposer une gamme de textiles de qualit&eacute; &agrave; des prix tr&egrave;s </em><em>r&eacute;duits</em><em>&quot;,</em> explique le porte-parole Julien Wathieu. La collection comprend entre autres des chemises &agrave; 5,99 &euro;, des robes et des jeans &agrave; moins de 10 &euro;. Le fleuron de la collection est un trenchcoat (24,99 &euro;), en trois coloris. Mais le catalogue pr&eacute;sente aussi de la lingerie de luxe. Par cette gamme, Lidl donne &agrave; sa client&egrave;le la possibilit&eacute; de s&#39;offrir une tenue neuve compl&egrave;te pour un budget modique, &agrave; partir de 36 &euro;.</p>\r\n\r\n<p>La collection aux couleurs printani&egrave;res gaies rejoindra les rayons des magasins belges en l&#39;espace de deux semaines et restera jusqu&#39;&agrave; &eacute;puisement du stock. Une collection similaire est d&eacute;j&agrave; annonc&eacute;e pour l&#39;automne prochain.</p>\r\n\r\n<p>***</p>\r\n\r\n<p><strong>Lidl Belgique </strong>est une cha&icirc;ne exploitant pr&egrave;s de 300 supermarch&eacute;s en Belgique et au Luxembourg. Plus de 5300 collaborateurs s&#39;activent quotidiennement pour approvisionner les supermarch&eacute;s en l&eacute;gumes et fruits frais et produits de marques de distributeurs, de la plus haute qualit&eacute; aux prix les plus bas. L&#39;entreprise belge traduit les concepts de simplicit&eacute; et de convivialit&eacute; dans des achats au meilleur prix, sans perdre en qualit&eacute;. En outre, Lidl mise sur la durabilit&eacute; et sa strat&eacute;gie &#39;En route vers demain&#39;, pour un avenir meilleur pour l&#39;homme et la nature.</p>\r\n",
    "mainvisual": {
        "thumbnail": "https://cdn.uc.assets.prezly.com/7888b45a-63e2-4b5d-b8b6-fc78b090440f/-/scale_crop/250x250/center/-/format/auto/",
        "large": "https://cdn.uc.assets.prezly.com/7888b45a-63e2-4b5d-b8b6-fc78b090440f/-/preview/500x500/-/format/auto/",
        "original": "https://cdn.uc.assets.prezly.com/7888b45a-63e2-4b5d-b8b6-fc78b090440f/"
    },
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/a64a684f-2a81-4ea7-86a2-9219e54cfd9f/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/a64a684f-2a81-4ea7-86a2-9219e54cfd9f/-/format/auto/"
    },
    "images": [
        {
            "caption": "Annelien Coorevits",
            "original": "https://cdn.uc.assets.prezly.com/d4b77dba-a058-44c1-9eed-58c6a75cacec/",
            "medium": "https://cdn.uc.assets.prezly.com/d4b77dba-a058-44c1-9eed-58c6a75cacec/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/d4b77dba-a058-44c1-9eed-58c6a75cacec/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/d4b77dba-a058-44c1-9eed-58c6a75cacec/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/d4b77dba-a058-44c1-9eed-58c6a75cacec/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/d4b77dba-a058-44c1-9eed-58c6a75cacec/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Collection \"See You In Venice\" - Lidl",
            "original": "https://cdn.uc.assets.prezly.com/e2e5266d-3ca2-4c5a-bf35-c85f76ae7ddc/",
            "medium": "https://cdn.uc.assets.prezly.com/e2e5266d-3ca2-4c5a-bf35-c85f76ae7ddc/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/e2e5266d-3ca2-4c5a-bf35-c85f76ae7ddc/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/e2e5266d-3ca2-4c5a-bf35-c85f76ae7ddc/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/e2e5266d-3ca2-4c5a-bf35-c85f76ae7ddc/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/e2e5266d-3ca2-4c5a-bf35-c85f76ae7ddc/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Collection \"See You In Venice\" - Lidl",
            "original": "https://cdn.uc.assets.prezly.com/871bc3ec-67d9-4135-b504-69916358b3d2/",
            "medium": "https://cdn.uc.assets.prezly.com/871bc3ec-67d9-4135-b504-69916358b3d2/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/871bc3ec-67d9-4135-b504-69916358b3d2/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/871bc3ec-67d9-4135-b504-69916358b3d2/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/871bc3ec-67d9-4135-b504-69916358b3d2/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/871bc3ec-67d9-4135-b504-69916358b3d2/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Collection \"See You In Venice\" - Lidl",
            "original": "https://cdn.uc.assets.prezly.com/c0ca0b85-74e7-4cb5-aedf-8e5fb7936a4a/",
            "medium": "https://cdn.uc.assets.prezly.com/c0ca0b85-74e7-4cb5-aedf-8e5fb7936a4a/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/c0ca0b85-74e7-4cb5-aedf-8e5fb7936a4a/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/c0ca0b85-74e7-4cb5-aedf-8e5fb7936a4a/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/c0ca0b85-74e7-4cb5-aedf-8e5fb7936a4a/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/c0ca0b85-74e7-4cb5-aedf-8e5fb7936a4a/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Collection \"See You In Venice\" - Lidl",
            "original": "https://cdn.uc.assets.prezly.com/827cc387-198e-40fd-8c19-f58fd66d33ba/",
            "medium": "https://cdn.uc.assets.prezly.com/827cc387-198e-40fd-8c19-f58fd66d33ba/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/827cc387-198e-40fd-8c19-f58fd66d33ba/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/827cc387-198e-40fd-8c19-f58fd66d33ba/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/827cc387-198e-40fd-8c19-f58fd66d33ba/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/827cc387-198e-40fd-8c19-f58fd66d33ba/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Lingerie - \u201cSee You In Venice\u201d",
            "original": "https://cdn.uc.assets.prezly.com/ac02d313-1f31-4cb1-9268-4340714556d4/",
            "medium": "https://cdn.uc.assets.prezly.com/ac02d313-1f31-4cb1-9268-4340714556d4/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/ac02d313-1f31-4cb1-9268-4340714556d4/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/ac02d313-1f31-4cb1-9268-4340714556d4/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/ac02d313-1f31-4cb1-9268-4340714556d4/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/ac02d313-1f31-4cb1-9268-4340714556d4/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Logo \"See You In Venice\"",
            "original": "https://cdn.uc.assets.prezly.com/6f81b534-1f90-4be5-97b7-030e53201269/",
            "medium": "https://cdn.uc.assets.prezly.com/6f81b534-1f90-4be5-97b7-030e53201269/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/6f81b534-1f90-4be5-97b7-030e53201269/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/6f81b534-1f90-4be5-97b7-030e53201269/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/6f81b534-1f90-4be5-97b7-030e53201269/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/6f81b534-1f90-4be5-97b7-030e53201269/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Logo Lidl",
            "original": "https://cdn.uc.assets.prezly.com/ac9b6a52-846a-4f90-af71-ae52956d9714/",
            "medium": "https://cdn.uc.assets.prezly.com/ac9b6a52-846a-4f90-af71-ae52956d9714/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/ac9b6a52-846a-4f90-af71-ae52956d9714/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/ac9b6a52-846a-4f90-af71-ae52956d9714/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/ac9b6a52-846a-4f90-af71-ae52956d9714/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/ac9b6a52-846a-4f90-af71-ae52956d9714/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Styliste, Linda Van Waesberge",
            "original": "https://cdn.uc.assets.prezly.com/a0b3e79e-dcc4-4340-9749-c3551a2756f3/",
            "medium": "https://cdn.uc.assets.prezly.com/a0b3e79e-dcc4-4340-9749-c3551a2756f3/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/a0b3e79e-dcc4-4340-9749-c3551a2756f3/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/a0b3e79e-dcc4-4340-9749-c3551a2756f3/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/a0b3e79e-dcc4-4340-9749-c3551a2756f3/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/a0b3e79e-dcc4-4340-9749-c3551a2756f3/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "\u201cSee You In Venice\u201d",
            "original": "https://cdn.uc.assets.prezly.com/6b023502-94ff-445a-b6bd-a61f4a08e8cf/",
            "medium": "https://cdn.uc.assets.prezly.com/6b023502-94ff-445a-b6bd-a61f4a08e8cf/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/6b023502-94ff-445a-b6bd-a61f4a08e8cf/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/6b023502-94ff-445a-b6bd-a61f4a08e8cf/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/6b023502-94ff-445a-b6bd-a61f4a08e8cf/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/6b023502-94ff-445a-b6bd-a61f4a08e8cf/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "\u201cSee You In Venice\u201d",
            "original": "https://cdn.uc.assets.prezly.com/f1227695-9d6b-47b8-bb98-b4f1e44da3bf/",
            "medium": "https://cdn.uc.assets.prezly.com/f1227695-9d6b-47b8-bb98-b4f1e44da3bf/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/f1227695-9d6b-47b8-bb98-b4f1e44da3bf/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/f1227695-9d6b-47b8-bb98-b4f1e44da3bf/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/f1227695-9d6b-47b8-bb98-b4f1e44da3bf/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/f1227695-9d6b-47b8-bb98-b4f1e44da3bf/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "links": [
        {
            "description": null,
            "url": "www.lidl.be"
        }
    ],
    "attachments": [
        {
            "description": "Lookbook 'SYIV' + liste de prix",
            "extension": "pdf",
            "url": "https://cdn.uc.assets.prezly.com/b26f5657-d7e9-4557-a547-83bafa8b8ba2/-/inline/no/lookbook-en-prijslijstfr.pdf"
        }
    ],
    "contacts": [
        {
            "name": "Julien Wathieu\t",
            "company": null,
            "description": "Porte-parole Lidl\t",
            "email": "communication@lidl.be",
            "website": null,
            "address": null,
            "telephone": "0492 59 36 23 ",
            "mobile": null,
            "twitter": null,
            "facebook": null,
            "linkedin": null,
            "instagram": null
        },
        {
            "name": "Karin Struys",
            "company": null,
            "description": "Contact de presse",
            "email": "karin@upr-corporate.be",
            "website": null,
            "address": null,
            "telephone": "0499 03 57 22\t",
            "mobile": null,
            "twitter": null,
            "facebook": null,
            "linkedin": null,
            "instagram": null
        }
    ],
    "author": {
        "first_name": "Liesbeth",
        "last_name": "Vranckaert"
    },
    "format_version": 1
}